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you’re not here by chance…

Craft Hair Society + Loft, where mastery meets artistry. Specializing in creating effortlessly chic lived-in beach hair, our master hairstylist invites you to experience the pinnacle of hair perfection in the comfort of a private salon setting.

Shop my favorite items here!
Shop my favorite items here!
Why not… What were you like in the 90s? A little wild, hair a mess, probably outside until the streetlights came on and dirt all over my hands from making mud pies. Roller blades, scraped knees, and whole afternoons that somehow lasted forever. Back then the world didn’t feel uncertain the way it sometimes does now— it just felt like summer stretching out endlessly in front of you. No phones. No internet. No constant noise. Just imagination and the quiet belief that life was meant to be explored. Somewhere in there was the beginning of who we are now. Turns out the kid version of you never really leaves… they just grow up and keep becoming. ✨
Money isn’t just about what you earn. It’s about what you keep, what you grow, and what you intentionally build over time. After taking the class It’s Your Money by Ward Bassett, one thing became clear: financial success isn’t complicated — it’s consistent choices repeated daily. Here are 10 grounded tools for building real net worth: • Housing: Keep it around 25% of your net income. • Work toward paying off your mortgage as early as possible. Owning your home outright creates freedom, stability, and removes one of the largest long-term expenses from your life. • Toys: If you can’t pay cash, reconsider. Debt won’t bring you wealth, only temporary satisfaction. • Entertainment: Coffee runs, dinners out, and small treats add up quietly. Awareness matters more than restriction. • Automobiles: Car payments are often the second-largest expense — and they don’t build wealth. Reduce or eliminate them when possible. • Budgeting: No budget = no direction. Create one that reflects your values and actually stick to it. • Lifestyle Creep: When income increases, don’t spend like a lottery winner. Try living about 20% behind your means and allow intentional growth instead of reactive spending. • Savings + Investing: Save 15% of income. Invest 15% into long-term growth vehicles like mutual funds. Automate transfers so discipline becomes effortless. • Future Thinking: Retirement isn’t abstract — it’s math. Know what monthly living will cost and plan toward it now. • Credit Cards: Simple truth — interest works against you instead of for you. Use wisely or not at all. • Learn Wealth: Wealth building is a skill. Read books. Study people who’ve done it successfully. Stay teachable. Financial peace isn’t luck. It’s awareness + intention + small decisions that compound over time. A huge thank you to Bassett Salon Solutions for truly caring about our industry and investing in our growth — not just as professionals behind the chair, but as individuals and business owners building sustainable futures. #FinancialWellness #MindfulMoney #NetWorthBuilding #FinancialLiteracy IntentionalLiving WealthMindset MoneyHabits PersonalGrowth LongTermThinking BuildYourFuture
Frizz control doesn’t have to mean harsh chemicals or compromising the integrity of your hair. One of the biggest shifts happening in professional haircare right now is moving away from treatments that break bonds to force smoothness — a
Frizz control doesn’t have to mean harsh chemicals or compromising the integrity of your hair. One of the biggest shifts happening in professional haircare right now is moving away from treatments that break bonds to force smoothness — and toward systems that work with the hair’s natural structure instead of against it. The Shape Ego smoothing system focuses on reshaping and supporting the hair fiber using amino acids, conditioning agents, and heat-activated technology designed to realign the cuticle without aggressive chemical restructuring. That means: • Reduced frizz and humidity resistance • Improved manageability and shine • Softer movement instead of flat, overprocessed hair • Support for the hair’s internal strength rather than damage disguised as smoothness Frizz happens when the cuticle is lifted and moisture moves in and out unevenly. When the hair is balanced, hydrated, and supported at a structural level, it naturally lays smoother — no heavy coatings or harsh formulas required. As stylists, education matters. Because smooth hair shouldn’t come from compromising scalp health, long-term strength, or your comfort sitting in the chair. Healthy hair is always the goal. Sleekness is just the bonus. ✨ #HairEducation #FrizzFreeHair #HealthyHairFirst #ModernHaircare #BehindTheChair HairScience StylistEducation ConsciousBeauty HairWellness ProfessionalHairdresser
Not every appointment is about transformation. Sometimes it’s about maintenance. Sometimes it’s about honoring what already works. That applies to hair… and life. #ItsNotJustHair #BehindTheChairThoughts #MindfulBeauty #HairWithIntention #QuietLuxuryHair StylistPerspective HealingSpaces SoftLifeEnergy ReelsThatFeel ThoughtfulReels
Thinking about asking your stylist for bronde? 🤎✨ Here’s why it works on almost everyone—when the tone is tailored to you. Bronde isn’t one exact color. It’s a balance between blonde and brunette that can be shifted warmer, cooler, lighter, or deeper depending on your skin tone, eye color, natural level, and lifestyle. ✨ Want soft and sun-kissed? ✨ Rich and dimensional? ✨ Cool, creamy, or neutral? That’s all still bronde—just customized. The key when you’re in the chair: don’t ask for a shade, ask for a look. Bring photos, talk about how bright you want it, how often you want maintenance, and whether you prefer warmth or coolness. A good stylist will adjust the tone so it complements you, not just the trend. Bronde isn’t one-size-fits-all. It’s made-to-measure. 💫 #brondehair #customcolor #livedinhair #haircolortrends #dimensionalcolor haireducation modernbronde behindthechair
I heard this is what the cool kids are doing…. Throwing it wayyy back to 2016 ✂️🦈🍫🐶 A year full of pretty hair, bold choices, and so much fun at Bristle and Blush Salon. The era where I was: • Cutting hair dressed as a shark (fully c
I heard this is what the cool kids are doing…. Throwing it wayyy back to 2016 ✂️🦈🍫🐶 A year full of pretty hair, bold choices, and so much fun at Bristle and Blush Salon. The era where I was: • Cutting hair dressed as a shark (fully committed) • Serving full Oompa Loompa energy for Halloween 🍭 • Working alongside the funnest salon crew that made the break room the best part of the day. • Falling completely in love with a tiny puppy (still obsessed with my soulmutt Rooster)🐾 • Creating hair I was so proud of, and doing balayage before it was being requested. • Learning real-life lessons… including my first major salon injury (razor: 1, me: 0 😅🩹) 2016 was a season of so much growth, creativity, and major shifts. Showing up authentically, learning as I went, and loving myself more, with every chapter along the way. Grateful for the memories that shaped who I am today, and the best album ever dropping by my favorite band 😉 ✨
By the end of December, every hairdresser’s brain is running on ✨low battery mode✨ Back-to-back clients, holiday hair emergencies, 472 foils later, trying to remember if you ate… or just inhaled dry shampoo 😅 If I stare at the wall for a second or forget what day it is, just know my stylist brain is buffering 🌀 We’re fueled by coffee, muscle memory, and the pure desire to make everyone feel amazing before the holidays. To my fellow stylists: you’re not broken, you’re just in December mode. To my clients: thank you for your patience, your laughs, and trusting us with your hair when our brains are slightly fried knowing it will still turn out perfect 🤍 We’re almost there 🎄✂️ #hairstylistlife #decemberbrain #holidayrush #salonhumor #stylistproblems behindthechair hairdresserlife holidayhair coffeeandfoils
POV: It’s the holiday rush… I’m running on caffeine, Christmas playlists, and pure stylist adrenaline. 🎄✨ I reach for my coffee at the end of a gorgeous balayage… And somehow my balayage brush said “me first.” ☕️😂 Hey, at least I noticed it…and was done with both 😆🖌️☕️ Nothing like a little hazelnut-infused creativity, right? Don’t worry — the hair turned out amazing and the coffee? …she didn’t make it. 🙃 A reminder to keep your beverages FAR from your color tray during peak chaos season 😅✨ #HolidayHairRush #HairStylistLife #BalayageArtist #SalonHumor #BehindTheChair #SolaSalons #HairstylistProblems #SalonLaughs #ModernBalayage #DecemberBusySeason #CosmoCrew #framarbrushes #ysparkprofessional
Lately I’ve been a little quieter on here… because I’ve been louder in real life. More presence. More rest. More actual living. 🤍 And it reminded me how important it is to step back sometimes — to breathe, to slow down, to notice the things we usually rush past. The world tells us to stay “on,” to keep producing, to hustle harder… but our bodies and minds absolutely thrive when we choose the opposite. So this is your gentle reminder: You’re allowed to unplug. You’re allowed to rest. You’re allowed to live your life without documenting every moment. You’re allowed to choose peace over pressure. If life has been feeling heavy, chaotic, or overstimulating… take this as your sign to soften. Go for the walk. Take the nap. Leave the message on read. Be present where your feet are. Your nervous system will thank you. ✨ Here’s to living more slowly, more intentionally, and more in the moment. #antihustleculture #slowlivingmovement #presentoverperfect #restisproductive #softlifeenergy #slowdownseason #unrushyourself #healingoverhustle #intentionalrest #mindfulmoments #groundedliving #quietthechaos #choosingpeace #selfregulationjourney #slowlifecommunity
🤍✨ Happy Gratitude Season, beautiful souls ✨🤍 Today my heart feels extra tender + full. I’m thinking about all the simple things that make this career so special… the things that go way beyond hair. I’m grateful for the warm hu
🤍✨ Happy Gratitude Season, beautiful souls ✨🤍 Today my heart feels extra tender + full. I’m thinking about all the simple things that make this career so special… the things that go way beyond hair. I’m grateful for the warm hug at the end of an appointment — the kind that says “thank you” without any words. I’m grateful for those quiet, peaceful moments during a scalp massage when everything slows down and we both just breathe. I’m grateful for the conversations we share — the laughs, the tears, the life updates, the realness. And I’m deeply grateful for the trust you put in me with your hair, your confidence, your stories, your energy. Thank you for booking with me, referring your friends, supporting my business, and believing in my artistry. Your loyalty is never taken for granted. You all allow me to do what I love every single day — and that is a gift I’ll never stop being thankful for. 🫶✨ Wishing you season filled with warmth, good food, and the kind of gratitude that settles into your bones. I’m so thankful for you. #gratefulheart #thankfulforyou #hairstylistlife #behindthechair #stylistlove #clientlove #haircommunity #gratefulstylist #salonlife #hairartists #thanksgivingvibes #gratitudepractice #supportsmallbusiness #womeninbusiness #hairstylistsofinstagram #mindbodybeauty #wellnessvibes
Support a local small business this holiday season! New holiday sets are in stock! Hydrate, Reneu and Volume ✨Full size shampoo ✨Full size conditioner 🫶🏻Free travel Instant Fix Leave In Treatment 🫶🏻Free pure essential oil soy candle in Fennel, Ylang Ylang, Patchouli and Vanilla 🕯️🤤✨ #solasalons #smallbusinessowner #supportsmall #supportlocal #supportartists #santaclara #neuma #neumabeauty #bassettsalonsolutions
✨ Warm tones aren’t the enemy — they’re actually your glow-up waiting to happen. ✨ As a stylist going on 16 years behind the chair, I can’t tell you how many times I hear, “I don’t want to be brassy!” —
✨ Warm tones aren’t the enemy — they’re actually your glow-up waiting to happen. ✨ As a stylist going on 16 years behind the chair, I can’t tell you how many times I hear, “I don’t want to be brassy!” — but here’s the truth: Brassy is different than seeing “warmth” Warmth = brightness. And for my warm-toned babes? A touch of golden, honey, or buttery warmth can make your skin look more radiant, your eyes pop, and your whole complexion feel lifted. 🔆 So how do you know if warm tones are your friend? ✨ The Wrist Test Flip your wrist over and take a look at your veins: 💚 Green veins → You’re warm-toned. Golden hues will enhance your natural glow. 💙 Blue veins → You’re cool-toned. Ashy, sandy, or icy tones will feel more harmonious. 💚💙 Both → You’re neutral! You can play in both worlds — warm or cool — depending on the vibe. Hair color isn’t one-size-fits-all. When we choose tones that compliment your undertone, that’s when the magic happens. ✨ Warmth isn’t scary — it’s strategic. And when used correctly, it can be the most flattering part of your look. 🤎🌞 #haircolor101 #crafthaircolor #haireducation #modernsalon #warmblonde #warmtones #hairtips #behindthechair #hairlove #beautyeducation #coloranalysis
🌿✨ Every client is a different canvas ✨🌿 That’s the beauty of what we do — no two heads of hair are ever the same. There’s an art in honoring the hair that grows uniquely for each person who sits in my chair. Cowlicks? We work w
🌿✨ Every client is a different canvas ✨🌿 That’s the beauty of what we do — no two heads of hair are ever the same. There’s an art in honoring the hair that grows uniquely for each person who sits in my chair. Cowlicks? We work with them — turning them into natural movement. Grays? We celebrate them — symbols of wisdom and depth. Hairlines + texture? They become the blueprint — guiding custom design. Mastering this craft means knowing your systems well enough to adapt, to sculpt, to compliment what already makes you beautifully you. Hair isn’t meant to be tamed… it’s meant to be embraced. With the right stylist, you’ll learn to embrace YOUR natural beauty, not only replicate others. We weren’t all meant to look alike. #HairArtist #BehindTheChair #EveryClientIsUnique #NaturalTexture #BeautyWithIntention #CraftHair #ModernSalon #NatutalBeauty
🌿 Neuma Haircare Giveaway! 🌿 As a thank you for Thanksgiving, we’re celebrating healthy, beautiful hair with a special Neuma Haircare giveaway! ✨ Neuma’s clean, sustainable formulas are designed to bring out your hair’s natural s
🌿 Neuma Haircare Giveaway! 🌿 As a thank you for Thanksgiving, we’re celebrating healthy, beautiful hair with a special Neuma Haircare giveaway! ✨ Neuma’s clean, sustainable formulas are designed to bring out your hair’s natural shine — without compromise. Now’s your chance to experience the difference! 💚 Includes: (second photo) Neuma Shampoo of choice Neuma Conditioner of choice Neu Moisture Instant Fix (detangle+moisturize+protect) Neu Styling Air-Dry Shaper (texture+body+shine) Neuma Tote Bag + Strap How to enter: 1️⃣ Follow @dani.crafthair and @NeumaBeauty 2️⃣ Like this post ❤️ 3️⃣ Tag two friends who love clean beauty as much as you do! (Each tag = one extra entry) ✨ Bonus: Share this post to your story and tag us for 5 extra entries! Giveaway closes November 26th Winner will be announced on November 28th in my stories! Healthy hair, happy planet 🌎💆‍♀️ #NeumaBeauty #NeumaHaircare #CleanBeauty #SustainableHaircare #Giveaway #HealthyHair #EcoChic #CrueltyFreeBeauty
Perfectly imperfect and effortless hair comes down to technique ✨ When curling, avoid wrapping the very ends of your hair around the iron. Instead, straighten them or leave them out. This creates that modern, lived-in finish—less “prom cu
Perfectly imperfect and effortless hair comes down to technique ✨ When curling, avoid wrapping the very ends of your hair around the iron. Instead, straighten them or leave them out. This creates that modern, lived-in finish—less “prom curl,” more effortless polish. It’s a small detail that makes your style look intentional, soft, and perfectly undone. 🤍 #EffortlessHair #ChicStyle #HairTipsAndTricks #ModernWaves #LivedInHair #HairTutorial #HairstylingTips #HairEducation #BehindTheChair #HairCareCommunity #HealthyHairJourney #StylistSecrets #EverydayGlam #HairTransformation #HairGoals #BeautyTipsAndTricks #HairInspoDaily #HairstyleIdeas
Why not… What were you like in the 90s? A little wild, hair a mess, probably outside until the streetlights came on and dirt all over my hands from making mud pies. Roller blades, scraped knees, and whole afternoons that somehow lasted fore
Money isn’t just about what you earn. It’s about what you keep, what you grow, and what you intentionally build over time. After taking the class It’s Your Money by Ward Bassett, one thing became clear: financial success isn’
Frizz control doesn’t have to mean harsh chemicals or compromising the integrity of your hair. One of the biggest shifts happening in professional haircare right now is moving away from treatments that break bonds to force smoothness — a
Not every appointment is about transformation. Sometimes it’s about maintenance. Sometimes it’s about honoring what already works. That applies to hair… and life. #ItsNotJustHair #BehindTheChairThoughts #MindfulBeauty #HairWith
Thinking about asking your stylist for bronde? 🤎✨ Here’s why it works on almost everyone—when the tone is tailored to you. Bronde isn’t one exact color. It’s a balance between blonde and brunette that can be shifted warmer,
I heard this is what the cool kids are doing…. Throwing it wayyy back to 2016 ✂️🦈🍫🐶 A year full of pretty hair, bold choices, and so much fun at Bristle and Blush Salon. The era where I was: • Cutting hair dressed as a shark (fully c
By the end of December, every hairdresser’s brain is running on ✨low battery mode✨ Back-to-back clients, holiday hair emergencies, 472 foils later, trying to remember if you ate… or just inhaled dry shampoo 😅 If I stare at the wall fo
POV: It’s the holiday rush… I’m running on caffeine, Christmas playlists, and pure stylist adrenaline. 🎄✨ I reach for my coffee at the end of a gorgeous balayage… And somehow my balayage brush said “me first.” ☕
Lately I’ve been a little quieter on here… because I’ve been louder in real life. More presence. More rest. More actual living. 🤍 And it reminded me how important it is to step back sometimes — to breathe, to slow down, to
🤍✨ Happy Gratitude Season, beautiful souls ✨🤍 Today my heart feels extra tender + full. I’m thinking about all the simple things that make this career so special… the things that go way beyond hair. I’m grateful for the warm hu
Support a local small business this holiday season! New holiday sets are in stock! Hydrate, Reneu and Volume ✨Full size shampoo ✨Full size conditioner 🫶🏻Free travel Instant Fix Leave In Treatment 🫶🏻Free pure essential oil soy candle in Fenne
✨ Warm tones aren’t the enemy — they’re actually your glow-up waiting to happen. ✨ As a stylist going on 16 years behind the chair, I can’t tell you how many times I hear, “I don’t want to be brassy!” — 🌿✨ Every client is a different canvas ✨🌿 That’s the beauty of what we do — no two heads of hair are ever the same. There’s an art in honoring the hair that grows uniquely for each person who sits in my chair. Cowlicks? We work w 🌿 Neuma Haircare Giveaway! 🌿 As a thank you for Thanksgiving, we’re celebrating healthy, beautiful hair with a special Neuma Haircare giveaway! ✨ Neuma’s clean, sustainable formulas are designed to bring out your hair’s natural s Perfectly imperfect and effortless hair comes down to technique ✨ When curling, avoid wrapping the very ends of your hair around the iron. Instead, straighten them or leave them out. This creates that modern, lived-in finish—less “prom cu

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Hello!

Wether you’re looking to book event hair styling, haircuts color or extensions, get inspired, or ready to level up your business behind the chair, you’ve come to the right place!

On site styling, in salon services, booking one on one education, or have any questions, do not hesitate to reach out:

dani.crafthair@gmail.com

408-757-4397